Cookie Policy

At Nova Pathways, we use cookies and similar technologies on our website to provide essential website functionality, improve your experience, understand how our website is used, and, where you consent, support our marketing activities. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences. This policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal information. We use cookies in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR).

Cookies are small text files placed on your device (such as your computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device and remember information about your visit. Some cookies are essential for the website to operate, while others help us improve functionality, analyse website usage, or provide more relevant content and advertising. Cookies may be: • Session cookies: temporary cookies that are deleted when you close your browser. • Persistent cookies: cookies that remain on your device for a set period or until you delete them.

These cookies are essential for the operation of our website and cannot be switched off through our cookie management tool. They are used for purposes such as: • enabling core website functionality; • maintaining website security; • preventing fraudulent activity and malicious traffic; • ensuring reliable website performance. These cookies do not require your consent under PECR because they are necessary for the website to function. Cloudflare We use Cloudflare cookies to support website security, protect against malicious traffic, and improve website performance. Further information: Cloudflare Privacy Policy — https://www.cloudflare.com/privacypolicy/

Functional cookies allow our website to remember choices you make and provide enhanced functionality, such as embedded media content. These cookies are only activated where you provide consent. If you choose not to accept functional cookies, some website features, such as embedded videos, may not function correctly. Vimeo We use Vimeo cookies to enable video content, remember user preferences, and support video functionality. Further information: Vimeo Privacy Policy — https://vimeo.com/privacy YouTube We use YouTube cookies to provide embedded video content and support video playback functionality. Further information: Google Privacy Policy — https://policies.google.com/privacy

Analytics cookies help us understand how visitors use our website. They allow us to measure website traffic, identify areas for improvement, and improve website performance. These cookies are only placed with your consent. Google Analytics We use Google Analytics to understand website usage, including visitor behaviour, traffic sources, and content performance. Where possible, we configure analytics tools to minimise the collection of personal information. Further information: Google Privacy Policy — https://policies.google.com/privacy Vercel Analytics We use Vercel Analytics to monitor website performance and understand technical usage information to improve reliability and user experience. Further information: Vercel Privacy Policy — https://vercel.com/legal/privacy-policy

Marketing cookies are used to understand the effectiveness of advertising campaigns and, where applicable, provide more relevant advertising based on your interests. These cookies are only placed with your consent. Meta (Facebook) Pixel We use Meta Pixel to measure advertising performance, understand interactions with our website, and improve the effectiveness of our marketing campaigns. Further information: Meta Privacy Policy — https://www.facebook.com/privacy/policies/

When you first visit our website, you will be asked to choose your cookie preferences. You can: • accept all cookies; • reject non-essential cookies; or • manage your preferences by selecting which categories of cookies you allow. You can change or withdraw your consent at any time through our cookie settings tool. You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Some cookies are placed by third-party providers whose services appear on our website, such as video providers, analytics providers, and advertising platforms. These third parties may process information collected through cookies in accordance with their own privacy policies. We recommend reviewing the privacy policies of these providers for further information about how they process personal information.

Where cookies are strictly necessary for the operation of our website, we rely on the exemption available under PECR. For all other cookies, including functional, analytics, and marketing cookies, we rely on your consent before placing these cookies on your device. Where cookies involve the processing of personal information, we process that information in accordance with the UK GDPR.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our services, or applicable legal requirements. Any updates will be published on this page with a revised "Last updated" date.

If you have any questions about this Cookie Policy or how we use cookies, please contact us: Nova Pathways Email: info@zahs.co.uk For more information about your data protection rights, please refer to our Privacy Policy.